Personal service and technology. They are both essential to attracting and serving customers today. Yet, as anyone who has called the phone or cable company and been placed in an endless sea of automated menu prompts knows, the two can sometimes be at odds.
There is, however, a way to strike a balance between personal guidance and automation, and deliver an even higher level of service.
That balance is what prompted Patrick Mosesso to make a pivotal business decision in 2018 – to purchase Auto Bright Car Care on Hollis Street in Framingham, a full-service auto care business founded nearly 40 years ago. “I’ve worked in the car care industry for a long time and I knew Auto Bright was a successful business with two very strong assets – a core group of dedicated employees with decades of experience and a loyal customer base. I wanted to build on their experience and the success of the company and take it to the next level,” said Mosesso.
To accomplish that, Mosesso had an innovative idea – to employ the latest technology.
“I knew technology could help us build the business and help our employees do their jobs more efficiently,” added Mosesso. Among the technology Mosesso implemented was POS terminals in the company’s car wash, gas station, lube, and convenience store businesses. The company also employed technology that identifies those who have pre-paid or subscribed for its services, saving time for customers and employees.
“Though there was a learning curve for the staff at first, they have really embraced the changes,” said Mosesso. The technology also freed the employees to do something they excelled at – serving customers.
“Our employees are now out front and visible to customers. So, if a customer has a problem, employees are empowered to resolve it then and there – without having to go to the next level to get approval.”
As a business owner who values service and technology, Mosesso appreciates the value of his relationship with his business bank, MutualOne. “I’ve dealt with a number of banks over the years, and I have to say MutualOne is exceptional. They understand our business and go out of their way to help us out. They have all the tools to keep up with us.”
Ready for a banking partner who takes a genuine shine to your business? Call Michael Bilinsky at (508) 532-8305. Learn more about Auto Bright Car Care at AutoBrightCarCare.com.
